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FIRST STEPS
Where is your business losing the clients it should win?
Eight first steps for businesses that sell expertise. Each one takes an hour or less.
Most businesses like yours win work through relationships and referrals, and keep clients by doing good work. That holds until a key client leaves or a referrer goes quiet. Somewhere between being found and being recommended, work leaks away, and it is rarely where you would guess. Pick the step below that matches your hunch, and try it this week.
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