You're Brilliant at What You Do. But Attracting Clients Consistently? That's Harder.
Business coach and mentor helping you build The Sustainable Sales System - a complete framework from strategic foundation through to clients becoming your sales force. At your pace.
It's Tuesday afternoon. Brilliant client session just finished - you solved complex problems, delivered real value, client's genuinely grateful.
Then you check your calendar three months out. It's looking thin.
Right now you're doing random things. LinkedIn post when you remember. Networking when you have time. Hoping referrals appear. But it's not a system. It's not consistent. And you're figuring it out alone.
What you actually need: a sales and marketing system that works whether you're busy with delivery or not. Something that brings you the right clients consistently. Something you can maintain without it consuming your life.
I've been there. Twenty-five years building businesses, leading teams, making mistakes. Formally qualified business coach and mentor (ILM, Association of British Mentors, official HTG coach). Plus AI capabilities that give you competitive advantage.
We build The Sustainable Sales System together. Your positioning. Your lead generation. Your sales process. Effective. Consistent. Sustainable. Built at your pace.
Why Most Marketing Doesn't Work for Small Businesses
You've probably tried the tactics. Watched the webinars. Maybe hired someone who promised results.
But here's what gets missed:
Most marketing advice is designed for companies with dedicated teams and big budgets. "Post on LinkedIn daily" sounds great until you're buried in client delivery with three proposals due this week.
Generic templates don't account for YOUR industry, YOUR clients, or how YOU naturally work. What works for a software company doesn't work for a consultancy. What works in London doesn't work in Leeds.
And here's the real problem: you can't answer basic questions like "Who are you for?" or "What makes you different?" without stumbling. You're trying to do marketing without the foundation that makes it work.
You don't need more tactics. You need The Sustainable Sales System - built specifically for your business, at your pace, around your client delivery reality.
The Sustainable Sales System - What We Build Together
Not random tactics. Not generic advice. A complete seven-stage system tailored to how you actually work.
Strategic Foundation First
Who you're actually for. What genuinely makes you different. How to communicate value naturally. This is where most business owners start - figuring out the positioning that makes everything else work.
Lead Generation That Works
Usually LinkedIn and targeted outreach - not because it's trendy, but because your clients are there actively looking for expertise. Built one step at a time. Tested. Refined. Sustainable.
Sales Conversations That Feel Natural
Qualify prospects quickly. Demonstrate value clearly. Handle objections confidently. Close deals professionally. No scripts. Just repeatable approaches that work for you.
AI Competitive Advantage
Research prospects in 10 minutes instead of an hour. Create content in 20 minutes instead of 2 hours. Write proposals in 30 minutes instead of 6 hours. Capabilities that keep working after we stop working together.
Sustainable Pace
Built around your client delivery reality. Some weeks you implement. Some weeks you're busy. We adjust. No timeline pressure. No guilt. Just progress that's sustainable for your actual situation.
Why Work With Me
There are plenty of business coaches and mentors out there. Here's what makes working together different.
I've Actually Built Businesses
Three from scratch. Twenty-five years in sales and marketing - GEC, Oracle, Infor, Lawson. I remember the feast-famine cycles, the confusion, watching competitors win work I should have won. When we talk about positioning or lead generation, I'm drawing on situations I've actually navigated, including the mistakes.
Business Coach AND Mentor
Most business coaches teach frameworks from courses. Most mentors just share war stories. You need both. As your coach, I help you build systems. As your mentor, I share what I learned from building three businesses. Formally qualified (ILM, Association of British Mentors, official HTG coach) with real-world experience.
AI Competitive Advantage
I use AI to research your industry before we start - competitors, best practices, opportunities. Custom insights in days instead of weeks. Then you learn to use it across your business for prospect research, content creation, proposals. Most mentors can't offer this. Most AI coaches have no business experience. You get both.
At Your Pace, Around Your Reality
No timeline pressure. No rigid programmes. Some weeks you implement. Some weeks you're buried in client work. We adjust. I've never had a client fail because they moved too slowly. I've seen plenty burn out trying to do everything at once. Progress over pressure, always.
Who This Is For
I work with business owners who are technically excellent at delivery but struggle with business development.
Professional Services
Consultants, accountants, solicitors, coaches who compete on expertise and need to demonstrate value beyond "great service". Brilliant at client work but can't articulate what makes them different.
Technology & B2B
Software, IT services, B2B companies looking to scale beyond referrals and word-of-mouth. Technically excellent but struggling with systematic lead generation.
Creative Agencies
Design, marketing, creative businesses tired of feast-famine cycles and clients who don't value expertise. Amazing at delivery but inconsistent at attracting the right clients.
You're in the right place if:
✓ You're generating £100K-£1M+ but growth feels inconsistent
✓ You rely on referrals and would like proactive lead generation
✓ You can't answer "Who are you for?" without stumbling
✓ You don't have time for months of traditional strategy
✓ You want capabilities you'll keep, not dependency forever
This probably isn't the right fit if:
✗ You want overnight results or growth hacks
✗ You want someone to run campaigns for you
✗ You compete on being the cheapest option
✗ You're expecting magic formulas without effort
How We Build Your System
Building The Sustainable Sales System takes collaboration. Here's how we do it without overwhelming your already busy life.
We Start With a Conversation
No pressure, no sales pitch. Just talking about where you are, what you're trying to achieve, whether my approach fits your situation. If we're not right for each other, I'll tell you straight away.
I Research Your Industry
(AI-Powered)
Once we've agreed to work together, I research your competitors, positioning patterns, opportunities. This takes me a few days while you're running your business. You get a custom research report with industry-specific insights.
Kickoff Session
We review the research together. Figure out where you fit in the landscape. Align on objectives. Your expertise plus industry insights equals your custom strategy. This is when your programme takes shape.
We Build Together (One Stage at a Time)
Strategic foundation first through coaching conversations. Then lead generation - usually LinkedIn and outreach. Then sales process. Throughout, you're learning AI capabilities. Regular sessions maintain momentum. Email support between. We move at your pace.
What You Leave With
A working Sustainable Sales System that keeps generating leads. AI capabilities you use forever. Strategic clarity that guides decisions. Documentation so you don't have to remember everything. 5-12 hours back every week. And confidence in where your next client is coming from.
My Clients Say...
Program & Events Associate
"I have really enjoyed my sessions with Simon, could not chose a better mentor for what I was trying to achieve through the help to grow programme."
Managing Director – IT Services
"Each of our sessions have been powered with top class, practical approach to the discussions. The striking and exciting thing for me is the higher level of knowledge that I am usually left with after every sessions. I find the sessions invaluable for me personally and I am applying the new knowledge learnt to my business."
Sales Lead Generation - Marketing Strategy Specialist
"Simon's help with improving my sales processes has been invaluable, because it's been backed by decades of his own real world experience. His approach with dealing with one particular difficult customer has also been very useful. My investment has already paid for itself many times over."
LinkedIn Trainer
"I went to one of Simon's introductory workshops, and found it a really helpful reminder of the steps we all need to take as business owners to be effective in order to grow our business. I would recommend the course to any business owner.. "
Common Questions
What is business coaching and mentoring for small businesses?
It's a collaborative partnership where I help you build The Sustainable Sales System for your business. Unlike consultants who deliver reports, or generic business advisers, I work with you through coaching (building systems through structured conversations) and mentoring (sharing 25 years of real experience building businesses).
You get both methodology and wisdom. Frameworks that work plus insights from someone who's made the mistakes you're probably making now. It's about building your confidence and capabilities so you can grow sustainably.
How quickly will I see results?
Most business owners start seeing positive changes within the first few weeks - better client conversations, clearer positioning, more confidence. First qualified enquiries typically appear within weeks to a couple of months once we've built your lead generation system.
My focus is on sustainable growth, not quick fixes. We build The Sustainable Sales System over 4-6 months typically, though we move at your pace. What matters is building something that lasts, not rushing to tick boxes.
What makes you different from other business coaches?
Three things: I've actually built businesses (three of them), I'm formally qualified as both coach and mentor (ILM, Association of British Mentors, official HTG coach), and I bring AI capabilities most mentors don't have.
Most business coaches teach theory. Most mentors just share stories. Most can't offer AI-powered industry research and capability building. You get all three - proven experience, professional methodology, and modern tools.
Plus, I research your specific industry before we start, so you're not getting generic advice.
Is this really worth the investment?
Investment is £1,500-£2,000 monthly. Most clients recoup this through better clients and improved pricing within 4-8 months. But the bigger value is what you're building: a system that keeps generating leads, AI capabilities you use forever, strategic clarity that guides every decision, and 5-12 hours back every week.
More importantly, you're building something that lasts. The system keeps working long after we stop working together. That's the point - building capability, not dependency.
What if I'm too busy with client work to implement?
Then we focus on what's realistic right now. Some sessions we build new systems. Other sessions we troubleshoot decisions. The approach adapts to your capacity. No guilt when client work gets crazy. We adjust.
I remember being so buried in client delivery that business development felt impossible. I get it. We work with your reality, not against it. That flexibility is exactly what makes this sustainable instead of another thing you abandon after three weeks.
Do I need to know anything about marketing before starting?
Not at all. We start wherever you are and work through everything together in plain English. The Sustainable Sales System is about finding approaches that feel natural to you and your business - no technical jargon or complex strategies required.
If you can have a conversation with a prospect, you can do this. We just make it systematic instead of random.
How is this different from other marketing advice?
Most marketing advice assumes you already have positioning clarity. The Sustainable Sales System starts with the foundation most business owners skip - figuring out who you're for and what makes you different BEFORE building tactics.
Then we build one system at a time, tested and refined for your business. Not generic templates. Not "do what worked for someone else." Your system, built around your reality, at your pace.
What kind of support will I receive?
Beyond regular coaching sessions (frequency depends on your needs), you'll have email support between meetings. Need a second opinion? Wondering how to handle something? Stuck on a decision? Just email.
You're never alone in building this. That's the whole point - you've been doing this alone long enough.
Ready to Build Your Sustainable Sales System?
Let's have a conversation about where you are, what you're trying to achieve, and whether working together makes sense.
No high-pressure sales calls. No manipulation. Just a straightforward conversation about your business and whether building The Sustainable Sales System fits where you are right now.
If we're not right for each other, I'll tell you. If we are, we'll discuss what working together would look like and whether the investment makes sense for you.
No obligation. No pressure. Just an honest conversation.