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Thirty years at the sharp end, now on your side of the table

I'll tell you what I believe first, because it explains everything else on this page.

Simon002.Webp

I believe

I believe the people who run consultancies, agencies and specialist advisory firms are some of the most capable in the economy, building some of its most undervalued businesses. Not undervalued because the work isn't good. Undervalued because the person who built the firm was never taught to sell it, and almost everything written about marketing was written for someone else.

Where I learned this

Most of those thirty years were spent in frontline commercial roles, selling enterprise technology for companies like Oracle, Infor and Lawson.


That kind of selling is a hard school. Long cycles, sceptical buyers, complex stakeholder maps, and a number over your head every quarter. You learn what actually moves a deal and what's just activity. You learn that trust is built in specifics, not slogans. And you learn, watching hundreds of buying decisions from the inside, why customers really choose one expert firm over another. It's rarely the reason the firm thinks.

What I learned the hard way

SMARTer system exists: thirty years of what actually works, organised into a framework your business can learn, use and keep.

What I'm like to work with

Direct, but on your side. I'll tell you what I see, including the things that are uncomfortable to hear, because you're not paying me to nod. But everything I do starts from respect for what you've already built. You're the expert in your business and your market; I'm the expert in how firms like yours win and keep clients. The work happens where those two things meet.


And I'll say plainly what I won't do: I won't promise you revenue, I won't recite theory at you, and I won't design an engagement that quietly depends on you keeping me around. My engagements are designed to end. The capability is designed to stay.

Beyond the work

I'm at the stage of my career where I work because I choose to, which means I only take on clients whose businesses genuinely interest me. Away from the desk, you'll find me in Berkshire, keeping fit and following world events more closely than is probably good for me.

Let's talk

If any of this sounds like the kind of person you'd want in your corner, the next step is simple: a conversation about your business. No pitch, no pressure, and you'll leave with something useful either way.

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SMARTER ENTREPRENEURS - AUTO-RESIZING EMBED SNIPPET ===================================================== WHERE TO PUT IT (once, covers all five embeds): 1. Wix Dashboard > Settings > Custom Code (under Advanced). 2. Click "+ Add Custom Code". 3. Paste everything between the START/END lines below. 4. Name it "Embed auto-resize", apply to All Pages (or just the pages with assessments), place in Body - end. Save & publish. ----- START: copy from the line below ----- ----- END: copy up to the line above ----- NOTES - Re-upload the five embed files first (they now report their own height); the old copies do not. - You can now remove the per-breakpoint manual heights: give the HTML element any small starting height and it will grow to fit on every screen size. - In the classic Wix editor, elements are pinned in place, so give the embed its own strip or section so growth does not overlap content below it. - The embed grows to fit but will not shrink below the height you set in the editor, so start it small (e.g. 400px). - Deep links: the snippet also passes the page URL's query string to the embeds, so a link like /self-assessment?stage=qualification opens the quiz directly at that stage. Accepted values: strategic, attract, qualification, nurturing, conversion, retention, growth, advocacy, or 1-8. If you already pasted an older version of this snippet, replace it with this one.