diagnostics
Start by finding out where you stand
Two free diagnostics, about fifteen minutes each. The ten key areas review is a quick look across the whole business, and it ends by pointing to the two or three areas that would make the biggest difference. The Revenue System Self-Assessment goes deeper into one part of it: winning and keeping clients.
Not sure which to take? Start with the review. It will tell you whether winning work is where to look first.
Want to talk through what your results mean? Book a Discovery Call. No pitch, no pressure.
guides, articles and planning tools
Go deeper on winning work
Once you know where you stand, these go further. Each one takes a single part of winning and keeping clients and gives it proper room: why expertise is hard to sell in the first place, how to spot a real opportunity early, how to make referrals easy, a realistic 90-day plan, and revenue goals that change what you do on Monday.
Some are short arguments, others are working tools to fill in. All of them are free, and none of them needs an email address.
Setting Revenue Goals That Actually Change Behaviour
Direction and leadership
'Grow the business' is a hope wearing a goal costume. The test: did it change what you did this Monday? A forty-minute guided working session that turns a vague ambition into numbers you'd stand behind, and a plan that starts this week.
One or two sentences that explain it.
Why Expertise Is Hard to Sell
Marketing
Buyers can't judge expertise before they buy it, and the people who have it usually hate selling it. Once you see those two facts clearly, everything that's ever frustrated you about marketing your firm finally makes sense, and so does the fix
One or two sentences that explain it.
The Qualification Scorecard
Sales
You know the proposal I mean. Weeks of work, for a prospect who was never going to buy. This one-page framework separates real opportunities from flattering conversations before they eat your diary, and gives you permission to walk away early.
One or two sentences that explain it.
The 90-Day Revenue Foundations Plan
Marketing, Sales and Clients
A realistic plan for the four stages that matter first, built for owners with three to five hours a week, not thirty. Honest about what ninety days can achieve, and refreshingly clear about what it can't.
One or two sentences that explain it.
Free to download, and free to pass on to another owner, as long as it goes unchanged.
Quick Cards
Fifteen minutes. Something you can act on.
Each quick card takes one well-tested practice from the SMARTer practice library and fits it on two sides of A4. It’s the same library I use with paying clients. The front gives you the practice and one tool to use on your own business. The back asks the questions a coach would ask, so you can test your own thinking and decide what to do next.
Most take about fifteen minutes, and you finish with something specific: a number you didn’t have before, a goal on a single page, or a decision you’ve been putting off.
Free to download, and free to pass on to another owner, as long as it goes unchanged.
