Sales & Marketing Made Simple

This is a practical, focused course designed specifically for UK-based business owners who excel at their core work but want to grow beyond word-of-mouth referrals. The course breaks down complex sales and marketing concepts into manageable, actionable steps that busy professionals can implement while maintaining their existing client commitments. The 6-module programme takes you through everything from understanding your business value to converting client interest into projects. Each module includes detailed sections with implementation exercises, real-world examples, and comprehensive resources and templates. The course focuses on helping service professionals develop authentic marketing approaches that feel natural and align with their expertise. Key modules include: • Getting Started - What You Need to Know • Identifying Your Ideal Client • Crafting Your Clear and Compelling Message • Finding Your Future Clients • Having Business Conversations • Turning Interest into Projects The programme emphasises practical implementation over theory, providing detailed guidance, frameworks, and success indicators throughout. It's specifically designed for professionals who are more comfortable delivering services than promoting them, helping them develop systematic approaches to growth while maintaining their professional standards.