Brilliant at Client Work. Lost at Business Development ?
Business coach and mentor helping you build a sales and marketing system that brings clients consistently - effective, sustainable, tailored to your business. At your pace.
It's Tuesday afternoon. Brilliant client session just finished - you solved complex problems, delivered real value, client's genuinely grateful.
Then you check your calendar three months out. It's looking thin.
Right now you're doing random things: LinkedIn post when you remember. Networking when you have time. Hoping referrals appear. But it's not a system. It's not consistent. And you're figuring it out alone.
What you actually need: something that works whether you're busy with delivery or not. Something that brings you the right clients consistently. Something you can maintain without it consuming your life.
I've been there. Twenty-five years building businesses, leading teams, making plenty of mistakes. Got the formal qualifications along the way (ILM, Association of British Mentors, official HTG mentor). More importantly: I remember the feast-famine cycles, the confusion, the exhaustion.
We build your system together. Your positioning. Your lead generation. Your sales process. Plus AI capabilities that make everything faster and give you competitive advantage.
Effective. Consistent. Sustainable. Built at your pace.
What We Build Together
Not random tactics. Not generic advice. A real sales and marketing system tailored to how you actually work.
Clear Positioning
Who you're actually for and what genuinely makes you different. Not the answer you think you should give, but what's actually true about your business that matters to clients. This is the foundation everything else builds on.
Consistent Lead Generation
Usually LinkedIn and targeted outreach - not because it's trendy, but because your clients are there actively looking for expertise. The kind of approach that brings qualified prospects instead of tire-kickers. Works whether you're busy with delivery or not.
Natural Sales Process
Conversations that feel authentic instead of awkward. How to demonstrate value without lengthy proposals. How to justify your pricing. How to handle "we'll think about it" without feeling pushy. Based on how you naturally work, not scripts.
Time Multiplication
Get 5-12 hours back every week through better systems and AI capabilities. Time you can spend on business development, better client work, strategic thinking - or actually taking a Friday off.
Sustainable Pace
Built around your client delivery reality. Some weeks you implement. Some weeks you're busy. We adjust. No timeline pressure. No guilt. Just progress that's sustainable for your actual situation.
How This Actually Works
Building a system that works takes collaboration. Here's how we do it without adding pressure to your already busy life.
We Start With a Conversation
No pressure, no sales pitch. Just talking about where you are, what you're trying to achieve, whether my approach fits your situation. If we're not right for each other, I'll tell you.
I Research Your Industry
(AI-Powered)
Once we've agreed to work together, I research your specific industry using AI. Your competitors. What works in your niche. Opportunities you're missing. This takes me a few days while you're running your business. You get a custom research report with industry-specific insights - not generic advice.
Kickoff Session
(We Review Together)
We review the research together and figure out where you fit in the landscape. Your expertise plus industry insights equals your custom strategy. This is when your programme takes shape based on your reality, not a generic template.
We Build Your System (One Piece at a Time)
Strategic clarity first through coaching conversations. Then lead generation system - usually LinkedIn and outreach. Then sales process. Throughout, you're learning AI capabilities.
Regular sessions maintain momentum. Email support between. We move at your pace around your client delivery.
What You Leave With
A working sales and marketing system that keeps generating leads. AI capabilities you use forever. Strategic clarity that guides decisions. Documentation so you don't have to remember everything. And 5-12 hours back every week.
Some clients move quickly and have everything built in a few months. Others take longer because they're prioritizing client delivery. Both approaches work. What matters is building something sustainable you can actually maintain.
My Clients Say...
Program & Events Associate
"I have really enjoyed my sessions with Simon, could not chose a better mentor for what I was trying to achieve through the help to grow programme."
Managing Director – IT Services
"Each of our sessions have been powered with top class, practical approach to the discussions. The striking and exciting thing for me is the higher level of knowledge that I am usually left with after every sessions. I find the sessions invaluable for me personally and I am applying the new knowledge learnt to my business."
Sales Lead Generation - Marketing Strategy Specialist
"Simon's help with improving my sales processes has been invaluable, because it's been backed by decades of his own real world experience. His approach with dealing with one particular difficult customer has also been very useful. My investment has already paid for itself many times over."
LinkedIn Trainer
"I went to one of Simon's introductory workshops, and found it a really helpful reminder of the steps we all need to take as business owners to be effective in order to grow our business. I would recommend the course to any business owner.. "
Who This Is For
I work with technically excellent business owners who are brilliant at delivery but struggle with business development:
Professional Services
Consultants, accountants, solicitors, coaches who compete on expertise and need to demonstrate value beyond "great service"
Technology & B2B
Software, IT services, B2B companies looking to scale beyond referrals and word-of-mouth
Creative Agencies
Design, marketing, creative businesses tired of feast-famine cycles and clients who don't value expertise
You're in the right place if:
You're generating £100K-£1M+ but growth feels inconsistent
You rely on referrals and would like proactive lead generation
You can't answer "Who are you for?" or "What makes you different?"
You don't have time for traditional strategy development
This probably isn't the right fit if:
You want overnight results or quick hacks
You want someone to run campaigns for you
You compete primarily on being the cheapest option
Frequently Asked Questions
How is this different from other business coaching?
Most business coaches give you generic frameworks and hope you figure it out. Most 'AI coaches' learned ChatGPT 6 months ago and have never built a business.
I combine decades of sales and marketing experience with formal qualifications (ILM, Association of British Mentors, official HTG mentor) and AI capabilities.
You get: Proven methodologies + custom industry research + AI competitive advantage + systems tailored to your reality.
Experience you can trust + tools that accelerate everything = a system that actually works.
What does 'building a system' actually mean?
Right now you're probably doing random things: occasional LinkedIn post, networking when you remember, hoping referrals appear.
A system means:
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Clear positioning that attracts the right clients
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Consistent lead generation (not feast-famine)
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Repeatable sales process
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Sustainable - you can maintain it
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Documented - you don't have to remember what to do
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We build it together, test it, refine it. You leave with something that keeps working, not just knowledge that fades.
What's the AI advantage you mention?
I use AI to research your industry - competitors, best practices, opportunities. Days instead of weeks.
Then I coach you to use AI for competitive advantage:
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Research prospects before calls
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Create content without it consuming your life
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Write proposals faster
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Build competitive intelligence
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Specific use cases for YOUR business. Not generic "use ChatGPT" advice. Capabilities that keep working after we stop working together.
"Is this the right time? Should I wait until..."
If you're waiting for the 'perfect' time, it might never come. The best time to improve your marketing is when you're feeling the pain of not having enough of the right clients. We'll help you start with small, manageable steps that work with your current situation.
"Is my business too small for this?"
Whether you're a solo practitioner or have a small team, if you're serious about growing your business, this is for you. We specialise in working with small business owners precisely because we understand your unique challenges and constraints.
How long does it take to build the system?
It depends on your pace and capacity. Some clients move quickly. Others need more time around client delivery. Both work.
Typically: Strategic clarity early on. First lead generation system working within weeks to a couple of months. Full system refined as we go. AI capabilities build throughout.
What matters isn't speed - it's building something sustainable you can actually maintain. Progress over pressure, always.
Is this really worth the investment?
Think of it as an investment in a system that keeps working. Most clients recoup their investment through better clients and improved pricing within 4-8 months.
More importantly, you're building:
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A system that generates leads consistently
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AI capabilities you use forever
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Strategic clarity that guides all your decisions
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5-12 hours back every week
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The system and capabilities last long after we stop working together.
Do I need to know anything about marketing before starting?
Not at all! We start wherever you are and work through everything together. The approach is about building systems that feel natural to you and your business - no technical jargon or complex strategies required.
What kind of support do I get?
Regular sessions (we figure out the right frequency together based on your capacity). Email support between sessions whenever you need it. I'm here to help you work through decisions, review your materials, and maintain momentum. You're never alone in building this.
Why do clients stay longer than 6 months?
Because the system keeps evolving. We build one channel, get it working, then add the next when you're ready. Plus new AI capabilities emerge that create additional competitive advantages.
Most clients stay because having someone who understands their business and provides objective perspective consistently drives better decisions. It's working, so why stop?
What Makes This Different
There are plenty of business coaches and mentors out there. Here's why clients choose to work with me - and what makes combining both coaching and mentoring different.
Actually Built Businesses
Three from scratch. Twenty-five years in sales and marketing, leading teams that generated millions for companies like GEC, Oracle, Infor, and Lawson. I remember the feast-famine cycles, the confusion, watching competitors win work I should have won. When we talk about positioning or lead generation, I'm drawing on situations I've actually navigated.
Business Coach AND Mentor (You Need Both)
Most business coaches teach frameworks from books. Most mentors just share war stories. You need both.
As your business coach, I help you build systems - positioning, lead generation, sales process. As your mentor, I share what I learned building three businesses, including the mistakes.
Formally qualified (ILM certified, Association of British Mentors member, official HTG coach), but that's not why it works. It works because you get coaching AND mentoring together.
AI Competitive Advantage
I use AI to research your industry before we start - competitors, best practices, opportunities. Custom insights in days instead of weeks. Then you learn to use it across your business for prospect research, content creation, proposals, competitive intelligence. Most mentors can't offer this. Most AI coaches have no business experience. You get both.
Sustainable Pace
No timeline pressure. No rigid programmes. We work at your pace, around your client delivery reality. Some weeks you implement. Some weeks you're buried in client work. We adjust. I've never had a client fail because they moved too slowly. I've seen plenty burn out trying to do everything at once. Progress over pressure, always.
Ready to Build Your System?
Let's have a conversation about where you are, what you're trying to achieve, and whether working together makes sense.
No high-pressure sales calls. No manipulation. Just a straightforward conversation about your business and whether building a system fits where you are right now.
If we're not right for each other, I'll tell you. If we are, we'll discuss what working together would look like and whether the investment makes sense for your situation.
No obligation. No pressure. Just an honest conversation.