Toolkit
Welcome to our Toolkit. For entrepreneurs and marketers looking to refine their strategies, this resource is designed with you in mind. Our toolkit provides practical tools, clear insights, and guidance to enhance your marketing efforts. It's a straightforward approach to help you navigate the complexities of marketing more efficiently. Explore our resources, apply proven strategies, and achieve consistent results for your business. Grow your business with our toolkit.
Self-coaching
Goal setting guide 2023
Imagine entrepreneurship as a complex jigsaw puzzle. Each piece represents a critical aspect of your business journey, fitting together to create a complete, successful picture. Just like a jigsaw puzzle, understanding where each piece belongs and why it matters is crucial. For entrepreneurs, mastering these elements means navigating the business world with greater confidence and effectiveness.
Self-coaching
Charting your Course to Success
Picture setting off on a road trip across the country of business success. Your car is packed, your team's ready, and you're in the driver's seat. Now, meet OSCAR — your trusty roadmap that makes sure you never get lost as you drive towards your dreams. It stands for five key stops you'll make along the way: Outcome, Situation, Choices, Action, and Review.
Self-coaching
Realise Your Business Ambitions
Think of your business like a mountain you're aiming to climb. The GROW model is like your trusty map and tools for the journey up. 'G' is for Goal - that's like spotting the peak you want to reach. 'R' stands for Reality - that's looking at the mountain and understanding the trail. 'O' means Options - these are the different paths you can take to get to the top. 'W' is for Way Forward - that’s picking the best path and starting the climb.
Top tips
Pareto's principle
Imagine if a small part of your garden produced the juiciest, most delicious fruit. You'd want to give that area special attention, right? This is what Pareto's principle, often known as the 80/20 rule, helps you do in your business. The rule states that a small percentage (around 20%) of your actions or products are likely responsible for a large portion (roughly 80%) of your results. It's like having a treasure map, where X marks the spot for the most valuable activities in your business.
Top tips
Branding
Branding is more than just a cool logo or a catchy tagline; it's the impression you leave in people's minds when they interact with your business. Think of it as the personality of your company, encapsulating what you stand for, what you offer, and why it matters. Good branding communicates your business ethos, culture, and values to the world, turning potential customers into loyal advocates.