Marketing is one of the top challenges for the small business owner-operator. How do you create enough leads and feed a sales funnel that will help your business succeed and flourish? Many small businesses have fantastic products and services but fail because they cannot solve this problem.
SMARTer Marketing offers an affordable, practical solution to this problem. It's a marketing program comprising several individually selectable modules addressing key business issues. Each module is designed for self, guided or group development. Content covers skillsets, processes, business principles, mindset and other crucial business elements. They are designed especially for the busy entrepreneur and make techniques, approaches and abilities developed over a career in marketing instantly useable in your business.
Building solid foundations helps understand the business environment. We use an enhanced form of research and analysis to understand your business, its customers, products and competitors. Putting your customers at the heart of your business will keep you ahead of the competition. If you are the business that provides what they want better than anyone else, you are the business that wins. Just think about Amazon, Apple and Netflix. It's worked for them.
Business DNA is everything that makes you the business person you are. Most people have gaps that can limit their ability to grow the business. Each module will add to your business DNA and, given some time, you will become even more successful as a SMARTer Entrepreneur. Enhancing your skillset is never a bad thing. The author has spent a lifetime both receiving and giving training and mentoring. On almost every occasion, he learned something new that made him a better marketeer.
Working SMARTer, not harder, helps you get more success from the same or less effort. It is crazy, I know, but it is not just possible; with the right approach and some practice, you will form habits that make it inevitable.
The result of all this is a better business. It's the business that you wake up every morning dreaming about. You may well become one of the small group of people who enjoy work and find it fulfilling and worthwhile.
Most company owners want to build a better business, but it can be challenging to know where to start. Do you keep on doing what you have been doing all along? Do you try to make improvements in one or two areas or across the business? Do you do something completely different? QuickStart helps you assess your options and make a better, data-based decision.
Building SMARTer Marketing Foundations
Building a better business through SMARTer marketing is like constructing a building. Get the foundations right, and you have a solid base to build on. Get them wrong, and it doesn't matter how good the rest of your work is; the cracks will appear to hamper your progress.