Most company owners want to build a better business, but it can be challenging to know where to start. Do you keep on doing what you have been doing all along? Do you try to make improvements in one or two areas or across the business? Do you do something completely different? QuickStart helps you assess your options and make a better, data-based decision.
Clear business objectives focus resources where they are needed. Sometimes we think we know what we want to achieve, but it's in our head and not that clear. QuickStart allows you to consider your business goals, assess them, and perhaps clarify and write them down.
Knowing where your business is in relation to its marketplace helps you make practical plans to achieve business objectives. What are you good at? What are your strengths and weaknesses? What opportunities and threats are out there in the marketplace? Can you spot new trends before your competitors and get the advantage of being the first to market?
Often we have lots of choices in approach and strategy. Before making expensive commitments, it makes sense to look at the options, evaluate them and test the most promising on a small scale to see what works best.
Keeping track of strategies and campaigns needs a good, solid review process. You don't want to wait till the last moment to measure success. Most plans need to change as soon as they face challenges in the marketplace. We suggest you work out your review timing and measures before you start to nip failure in the bud.
Getting this as right as possible is an excellent start to building a better business. By the end of this module, you will have made discoveries. You will have better knowledge of your business and its marketplace and have some action points to take forward and develop.